Skip the hype, keep it real.
It’s that time of year again, with Black Friday sales flashing everywhere, tempting us to buy more, faster.
Black Friday isn’t our thing. We don’t feel comfortable being part of a frenzy that normalises unbridled consumerism, inequality, increased carbon emissions, and creates more waste to landfill.
At Bluey, we believe in thoughtful purchases, investing in good quality gear that lasts. We offer fair sales throughout the year, including seconds and last chance deals, so you can save money on items that you really need and love – no pressure.
No hype, just keeping it real.
Australian Made
Manufacturing clothing in Australia isn’t easy, and your support is invaluable.
Every time you choose Australian-made, you're not just purchasing quality; you're uplifting our economy and sustaining our unique way of life.
Eco-friendly
The outdoor industry is often clouded by green washing, which is why we strive to maintain authenticity.
Using fabric made with 100% natural fibres (excluding trimmings), our eco-friendly range is biodegradable and will break down naturally if buried in your garden! Even the buttons are made from coconut shells!
When Smaller is Better
We're one of the smallest outdoor brands, and we’re okay with that. Instead of growing, we’ve stayed small and focused on what we do best: designing small batches of premium Merino gear that will last.
