Stories

Tasmania's Winter Off Season

Tasmania's Winter Off Season

Discover the magic of Northern Tasmania this winter with the Off Season campaign, now in its sixth captivating year. Launceston, a UNESCO City of Gastronomy, comes alive with the cosy...

Tasmania's Winter Off Season

Discover the magic of Northern Tasmania this winter with the Off Season campaign, now in its sixth captivating year. Launceston, a UNESCO City of Gastronomy, comes alive with the cosy...

Why Being "Perfect" is Overrated

Why Being "Perfect" is Overrated

At Bluey Merino, we value authenticity and Tasmania's rugged beauty. Our 2021 "Too Good to Waste" initiative offers discounted, high-quality merino gear with minor flaws, keeping textiles out of landfills...

Why Being "Perfect" is Overrated

At Bluey Merino, we value authenticity and Tasmania's rugged beauty. Our 2021 "Too Good to Waste" initiative offers discounted, high-quality merino gear with minor flaws, keeping textiles out of landfills...

Woman hiking standing at distance on a boardwalk at Cradle Mountain National Park - Sunny beautiful day, big sky, she is wearing Bluey Merino Tasmania gear. Photo © Bluey Merino Tasmania

Cradle Mountain: Wild, Wacky, Wonderful

Cradle Mountain National Park in Tasmania offers an unforgettable adventure with breathtaking landscapes, cosy cabin stays, and close encounters with wildlife like wombats at Ronny Creek.  From the serene moments...

Cradle Mountain: Wild, Wacky, Wonderful

Cradle Mountain National Park in Tasmania offers an unforgettable adventure with breathtaking landscapes, cosy cabin stays, and close encounters with wildlife like wombats at Ronny Creek.  From the serene moments...

In 1921, Florence Perrin (second from left) rests in a long skirt and straw hat alongside guide Paddy Hartnett on the rocky summit of Mount Pelion West.

The Unstoppable Florence Perrin: Tasmania’s Ori...

  If you’re hiking through Cradle Mountain-Lake St Clair National Park and look up at Perrins Bluff, you’re looking at a tribute to a woman who could likely out-hike us all. Florence Perrin (1884–1952) was...

The Unstoppable Florence Perrin: Tasmania’s Ori...

  If you’re hiking through Cradle Mountain-Lake St Clair National Park and look up at Perrins Bluff, you’re looking at a tribute to a woman who could likely out-hike us all. Florence Perrin (1884–1952) was...

Hidden Plastics in Your Clothes: Our Stand on Synthetics

Hidden Plastics in Your Clothes: Our Stand on S...

Chances are, right now, you might be wearing clothes that are hiding plastics, but you’re definitely not alone. Over half of all clothing items made today consist of synthetic fibres,...

Hidden Plastics in Your Clothes: Our Stand on S...

Chances are, right now, you might be wearing clothes that are hiding plastics, but you’re definitely not alone. Over half of all clothing items made today consist of synthetic fibres,...

New Beginnings in Tassie

New Beginnings in Tassie

In 2022, Bluey Merino owners made the bold move from bustling Sydney to the serene landscapes of Tasmania. Packing their lives into shipping containers, they journeyed with their two dogs...

New Beginnings in Tassie

In 2022, Bluey Merino owners made the bold move from bustling Sydney to the serene landscapes of Tasmania. Packing their lives into shipping containers, they journeyed with their two dogs...