Ethical & Sustainable

Clothing for a Natural World

Many people are limited for choice when it comes to sustainably made apparel. They’re often forced to purchase plastic or synthetic gear and are desperate to find high performing, sustainably made clothing, fit for an active and outdoor lifestyle, no matter what the conditions.

In Australia, we have the highest quality premium Merino wool in the world, yet most is exported offshore instead of being made into products locally.

At Bluey Merino, we are proudly Australian-made and owned, manufacturing insanely comfortable, ultra-light, and super sustainable active and outdoor apparel. Ideal for travelling, the outdoors or just going about your everyday activities – Bluey Merino is clothing made for the natural world.

No Green Washing

Merino outdoor clothing from Australia starts at the shearing table. Over 98% of our garments are developed with a single source provenance, meaning our in-shed practices are contrary to the mass production practices of a largely commoditised industry. We select fibres with superior strength, structure and the ultimate softness for their micron range.

When you wear a Bluey, you can also feel amazing and have the confidence that what you’re wearing was made ethically and sustainably, adhering to farming and environmental practices and labour standards.

Quality over Quantity

When you buy from Bluey Merino, you’re helping protect the environment. Bluey Merino is a natural fibre company and since wool is naturally sustainable and breaks down, it doesn’t pollute as synthetic fibres do. Merino garments are also durable. When cared for appropriately, each garment can last for years and years! Buying from Bluey Merino is an investment in your well-being and caring for the planet.

Bluey Merino is super soft, ultralight, flexible and breathable–ideal for layering when travelling, being active or just going about everyday activities. Our selection ranges from essential merino and base layers to everyday wear. We have you covered!