Frequently Asked Questions
What makes Bluey Merino Tasmania stand out from other outdoor brands?
Is Bluey Merino ethical and sustainable?
Outdoor industry is clouded by greenwashing, but we're committed to authenticity

Quality Over Quantity
We don’t engage in fast fashion or chase fleeting trends like Black Friday or Cyber Monday. We believe such events promote unrestrained consumerism, exacerbating issues like inequality, carbon emissions, and landfill waste. Instead, we advocate for thoughtful purchases—investing in quality gear that lasts. Our fair sales, seconds, and last-chance deals are available year-round, without pressure. As we like to say, “Skip the hype, keep it real.”
Local Manufacturing
We proudly manufacture 98% of our garments right here in Australia. Our products carry the Australian Made logo, backed by a third-party accreditation system certifying them as genuinely Australian. Supporting Australian-made products helps strengthen local communities and preserve our way of life. In contrast, overseas manufacturing often involves exploitative practices, where workers face unfair conditions, low wages, and unsafe environments.
Transparency
We source our Merino wool directly from Australian farmers. Every piece of clothing we produce is fully traceable back to the farm it originated from. While this may seem like common sense, many outdoor brands source their Merino wool overseas, making the provenance and purity of their materials uncertain.
Ethical Practices
Animal welfare is at the core of our values. We exclusively partner with growers who prioritise humane animal treatment—guaranteed non-mulesed—and responsible land management. Our products are also certified under the Responsible Wool Standard (RWS), ensuring ethical and sustainable practices throughout the supply chain.
Natural Fibre Focus
Merino wool is a natural fibre, making it an environmentally friendly choice. If you were to bury one of our green tops in your garden, it would naturally decompose, returning to the earth.
We are concerned about microplastics. We’ve recently launched our Ecofriendly range featuring garments made with 100% Merino wool. Additionally, we've replaced plastic buttons on our Henley tops with durable coconut shell buttons. While the rest of our range also uses premium Merino wool, we include minimal amounts of polyamide or elastane to enhance durability and stretch.
Responsible Packaging
Our packaging is crafted from 100% recycled plastic waste collected from the ocean and is certified by B Corporation. Although soft plastic is challenging to recycle, it remains our top choice as biodegradable alternatives we've tested didn’t provide sufficient protection during transport. We use biodegradable protective garment bags, cardboard boxed and satchel mailers when the weather permits. However, wet weather damages these options, so we must find a balance between ensuring your new gear arrives in perfect condition and minimising waste and single-use plastics.
Too Good to Waste
Recognising the significant contribution of the textile industry to landfill waste in Australia, we launched our 'Too Good to Waste' initiative in 2021. Instead of discarding imperfect garments, we donate them. We encourage our customers to repair minor flaws or wear these items casually, for gardening, or layering. Together, we can make a difference in reducing textile waste in Australia.
Why are some items out of stock for such a long time?
Unfortunately, due to a manufacturing shortage in Australia, we can’t provide an exact time when your much-loved item will be back in stock. To stay updated, please join our mailing list. We’ll announce new stock via email.
Thank you for supporting Australian-made products; it means more than you realise. Every purchase helps support our economy and preserve our lifestyle.
When will I receive my order?
We dispatch domestic and international orders within 2-5 business days from rural Tasmania. Please note that this timeframe may vary during sales. As a small family business, we sometimes take a bit longer to process orders than expected. We greatly appreciate your patience and understanding in this matter.
Before contacting us, please check your parcel delivery status using the tracking number provided in your email confirmation. Our opening hours are 9-4pm weekdays, and we typically respond to emails within a day or two.
Do you offer free shipping?
We offer free shipping to Australian and New Zealand orders over $180
Do you ship worldwide?
How do I care for my Merino Garment?
These simple steps will ensure that your new Bluey Merino garment will last for many years to come.
- Machine wash 30° gentle wash
- Wash with similar colour wool garments
- Do not bleach
- Do not use softeners
- Use Iron on wool/delicate setting (if at all)
- Do not iron over logos or labels
- Dry clean is fine
- Do not use tumble dry
- Lightly reshape and lay flat to dry
- Alternatively, simply air dry regularly instead of washing at all.
Did we get it wrong?
If you have received the incorrect item or a faulty garment. Email us your order number and images of the fault so that we can evaluate the issue and make it right. We are very sorry for any inconvenience.
Our opening hours are 9-4pm weekdays, and we typically respond to emails within a day or two.
Do you have a question?
Please don’t hesitate to contact hello@blueymerino.com. Our friendly team will do its best to assist you. We are a small family business, so we appreciate your patience while we get back to you.
Our opening hours are 9-4pm weekdays, and we typically respond to emails within a day or two.