Privacy policy

1. Our Commitment to Your Privacy

Bluey Merino Tasmania is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy outlines how we collect, use, and safeguard your data.

2. Information We Collect

We collect personal information that is necessary for our business operations, including:

  • Identity Data: Your name, email address, and phone number.
  • Transaction Data: Delivery address, order history, and sizing preferences.
  • Technical Data: IP address, browser type, and location data when you visit our website.

Note: We do not store your credit card numbers on our servers. All payments are processed through secure, third-party providers.

3. How We Use Your Data

We use your information for the following legitimate purposes:

  • Order Fulfilment: Processing your order and delivering your Tasmanian Merino gear.
  • Customer Support: Managing returns, exchanges, and warranty claims through our online portal.
  • Marketing: Sending you updates on our "Too Good to Waste" initiatives or new releases (only if you have opted in). You can unsubscribe at any time.

4. Third Parties & Overseas Disclosure

To run our online shop, we share your data with trusted partners:

  • Website Hosting: Our site is hosted on Shopify, which may store your data on secure servers located overseas (including the USA and Canada).
  • Email Marketing: We use Klaviyo to manage our email communications. Your email address and purchase history may be shared with Klaviyo to personalise our communications to you. Klaviyo's servers are located in the USA.
  • Couriers: We share your delivery details with Australia Post and other carriers.

We do not sell or trade your personal information to third parties for their marketing purposes.

5. Cookies and Tracking

Our website uses cookies to enhance your shopping experience — for example, to remember what's in your cart. A cookie consent banner is displayed on your first visit. You can disable cookies in your browser settings, though this may affect some features of the site.

6. Security of Your Information

We take all reasonable steps to protect your data from misuse, loss, or unauthorised access. This includes using SSL encryption technology for all transactions. In the event of a serious data breach, we have a response plan in place to notify you as required by Australian law.

7. Access, Correction, and Deletion

You have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Update any details that are out of date or incorrect.
  • Deletion: Request that we permanently delete your data from our marketing lists.

To make a request, please contact us at hello@blueymerino.com.

8. Complaints

If you have a concern about how we handle your privacy, please email us directly so we can resolve it. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC).