Grown for adventure
Single Source Australian Merino

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Camping & Trekking

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Cycling

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Running

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Travel & Leisure 

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Skiing & Boarding

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Growers

We source our merino wool exclusively from Australian merino wool growers.

Our growers are handpicked for their commitment to ethical production practices, sustainable land management methods and the softness, consistency and quality of their merino wool.

Get to know some our growers and learn about their approach to Australian merino wool production. 

Learn more

Fibres

Australian Superfine Merino Wool – in our opinion; the world’s greatest natural fibre resource. But we’re biased of course.

Ethically produced fibre sourced from happy, healthy and productive animals bred with consideration for their natural environment, ensures a consistent supply of super sound merino wool for our production processes. 

Our fibre selection process starts at the farm with a strong  focus on animals living naturally; free from hunger and thirst, discomfort, pain, injury or disease. Animals that are able to express their normal behaviours and above all are free from fear and distress have continually produced for us amazing natural fibres.

Understanding where and how our merino wool fibre is sourced ensures our community has complete confidence in the end garments we produce. 

Learn more about this uniquely soft fibre and our selection processes. 

Learn more

Instagram

  • We're proud sponsors of the #TassieTrailFest this year! The event starts tomorrow and will see the "maddest and baddest" trail runners tackle up to 100km of terrain over three days.⠀
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Read more at our #blog 👉 http://bit.ly/2XcrF3G⠀
Shop online 👉 blueymerino.com⠀
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#BlueyMerino #Superfine #Merino #Australia #straya #farmersfirst #wool #sustainability #MadeinAustralia #SingleSource #ethical #traceable #adventureenthusiasts #sustainable #athleisure #environment #ethicalfashion #ethicallymade #sustainablefashion #sustainablestyle #ecofashion #industry #rural #farmers #camping #adventure
  • Shop @amy.lamprecht 's tank 👉 blueymerino.com ☀️ Perfect for summer or as a winter base layer ❄️⠀
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A great end to 2018, the weekend exploring a wee bit of The Cradle mountain National Park with @ultrain1. Spectacular time of year to go, native flowers are beautiful 🌸 and plenty of critters making there way along the trails @manwithlexie and @nevahomelea were spotted on day 2 😜⠀
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#ultrain #ultrachix #ultrarunner #tassierunners #tasmanianwildlife #tasmaniaflowers #australianinstarunners #runnersofinstagram #runtasmania #runwithfreinds #playhard #playlocal #fitover40 #blueymerino #mountainrunners #trailrunning #trainhard #cradlemountain #onlythestrongsurvive #staystrong #2018
  • Who's ready to see the end of #summer and get back into #boarding season? 🏔️ Here's gear tester @lexparso living it up for us 🏂 Shop #baselayers now 👉 blueymerino.com⠀
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Certified Ethical | Traceable | Sourced Direct from #Aussie Wool Growers⠀
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#BlueyMerino #Superfine #Merino #Australia #straya #farmersfirst #wool #sustainability #MadeinAustralia #SingleSource #ethical #traceable #adventureenthusiasts #sustainable #athleisure #environment #ethicalfashion #ethicallymade #sustainablefashion #sustainablestyle #ecofashion #industry #rural #farmers #camping #adventure
  • Have you listened to the latest episode in the @hikeordie podcast yet? 🎧 Proudly sponsored by blueymerino.com⠀
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Get it on Spotify 👉 https://spoti.fi/2MPzgAg⠀
or iTunes 👉 https://apple.co/2KXqT81⠀
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Episode 11 with special guest @outdoor_sweden is live! It’s our first podcast for 2019 and we could not have kicked off with a more captivating and interesting guest. Please enjoy this inspiring episode.⠀
Special thanks to our sponsors:⠀
@blueymerino ⠀
@caribee_australia ⠀
@topomapsplus ⠀
@rheosgear ⠀
#hikeordie #outdoors #adventure #podcast #sweden #øyo #øyokjøkken #øyofriluft ⠀
#bushcraft

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