(0)
Shop by activity
Merino Wool Clothing – Our Growers
We source our merino wool exclusively from Australian merino wool growers, expertly grown for our merino wool clothing.
Our growers are handpicked for their commitment to ethical production practices, sustainable land management methods and the softness, consistency and quality of their merino wool.
Get to know some our growers and learn about their approach to Australian merino wool production.
Fibers
Australian Superfine Merino Wool – in our opinion; the world’s greatest natural fiber resource. But we’re biased of course.
Ethically produced fiber sourced from happy, healthy and productive animals bred with consideration for their natural environment, ensures a consistent supply of super sound merino wool for our production processes.
Our fiber selection process starts at the farm with a strong focus on animals living naturally; free from hunger and thirst, discomfort, pain, injury or disease. Animals that are able to express their normal behaviours and above all are free from fear and distress have continually produced for us amazing natural fibers.
Understanding where and how our merino wool fiber is sourced ensures our community has complete confidence in the end garments we produce.
Learn more about this uniquely soft fiber and our selection processes.
-
Outdoors @BlueyMerino
Traceability and provenance changes the game for Merino Wool as long as it’s ethically grown and sustainable in its…
-
Outdoors @BlueyMerino
Richard Malone and Bode Win International Woolmark Prize Well done winners for understanding the importance of tr…
-
Outdoors @BlueyMerino
See this Instagram video by @lexparso
