Merino for Tasmania's Wild Weather
Premium Merino straight from local farms—no lower-quality fibre blends.
Shop by Collection
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Accessories
Complete your look with Bluey Merino Tasmania's Merino wool accessories — thoughtfully...
Ethical. Traceable. Insanely Soft.
Shop Micron Range
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Insanely Soft 14.8 Micron
At 14.8 microns, this is our most exceptional grade of Tasmanian Merino wool...
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Ultrafine 16.3 Micron
Experience the rare luxury of 16.3-micron Ultrafine Merino, a grade so refined...
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Superfine 17.5 - 18.5 Micron
Experience the premium comfort of Superfine Merino, a refined grade chosen for...
Shop Consciously
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Eco-Friendly
At Bluey Merino Tasmania, sustainability is a standard, not a slogan. Our...
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Tasmanian Socks
Tasmanian Merino wool socks, knitted on antique machines using traditional techniques passed...
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Too Good to Waste ©
Australia's textile industry sends tonnes of clothing to landfill every year. At...
Tasmanian Stories
More Stories-
Tasmania's Winter Off Season
Read moreTasmania's winter: moody landscapes, crackling fires, and clean air. It's the perfect time to embrace a slower pace, fewer crowds, and the wild and weird.
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Three Capes Track
Read morePractical advice on gear, huts, food, and scenic spots from firsthand experience hiking Tasmania's stunning Three Capes Track.
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Florence Perrin
Read morePerrins Bluff in Cradle Mountain-Lake St Clair National Park honours Florence Perrin (1884–1952), a Tasmanian explorer who proved women belong on summits and in wild places.
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Cradle Mountain
Read morePlan Cradle Mountain: Pack, transport, Merino gear, cosy cabins, and must-see spots like Dove Lake, Overland track, and Marion’s Lookout.
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