Stories

At Bluey Merino, we value authenticity and Tasmania's rugged beauty. Our 2021 "Too Good to Waste" initiative offers discounted, high-quality merino gear with minor flaws, keeping textiles out of landfills...

Cradle Mountain National Park in Tasmania offers an unforgettable adventure with breathtaking landscapes, cosy cabin stays, and close encounters with wildlife like wombats at Ronny Creek.  From the serene moments...

Chances are, right now, you might be wearing clothes that are hiding plastics, but you’re definitely not alone. Over half of all clothing items made today consist of synthetic fibres,...

In 2022, Bluey Merino owners made the bold move from bustling Sydney to the serene landscapes of Tasmania. Packing their lives into shipping containers, they journeyed with their two dogs...

Join me on my first Tasmanian hike along the beautiful Three Capes Track! As a newbie, I’ll share my experiences, tips, and the challenges I faced along the way. Whether...

This Black Friday, give back to the Australian community by purchasing from small, local brands. Choosing Aussie goes beyond just buying a product; it supports your community and helps preserve...

We all know that wool clothing is a winter must-have, but don’t be so quick to store it all away as temperatures start to rise. As offbeat as it may...

Whenever someone mentions hiking, my mind immediately goes to my friend Julia Patten, whose passion for the outdoors is legendary among friends and family. From humble beginnings with short forest...

Go for a bushwalk and you may notice your mood start to lift. Take a walk down by the water and you’ll likely feel a sense of calmness come over...

We embarked on an incredible month-long trip from Tasmania to New York, Canada, Germany, Scandinavia, and Japan during winter. We only packed the smallest and lightest carry-on, which made the...

Meet Julia, an avid hiker whose passion for the outdoors has taken her across Australia’s most breathtaking trails. Julia’s love for hiking began over 15 years ago in Western Australia,...

We have some exciting news to share with you: Bluey Merino is relocating from New South Wales to Tasmania. We’ve always felt like we were a Tasmanian brand at heart,...

The turning of the fagus, Tasmania’s only cold-climate tree, is a spectacular autumn phenomenon. The deciduous beech, endemic to Tasmania, displays vibrant hues of red, orange, and gold before dropping...

An ambassador for Bluey Merino, Amy Lamprecht is an Australian ultra-marathon champion and co-owner of Ultrain and UltraChix coaching in Tasmania. Born in Tasmania, Amy grew up in various Hydro...

Australian Made is Where it Starts Making here in Australia is not without its difficulties. Finding expertise, managing lead times, and acquiring the right machinery can be an uphill challenge....

Wool has been washed, woven and worn for thousands of years as one of the original textile fibres. But in recent years, the wool industry as a whole has come...

Essential Top Tips to Help You Prepare for Your Next Winter Hike Our Living Lab Legend, Rachel Dimond, shares her top tips for your next winter hike. You can follow...

Bluey Merino is proud to be a sponsor of the Tassie Trail Fest, to be held on the 22nd, 23rd and 24th of February this year at Derby, Tasmania. Bluey...

Luke Hooke, Year of Wool ambassador, highlights the benefits of Merino wool clothing, including durability, odour-resistance, and breathability. He praises Bluey Merino products for their performance, Australian-made quality, and commitment...

The fashion industry is a major contributor to global greenhouse gas emissions, with textile production being a complex and environmentally intensive process. While some fibres are better than others, the...

This article was originally published on 27 March 2018 by our technology partner, MyOrigins, which is developing a blockchain traceability platform for Merino wool growers. Adopting blockchain technology to sell...

Bluey Merino advocates the Responsible Wool Standard (RWS) and purchases its wool exclusively from independently certified growers and processors. Bluey is also a proud partner of the EcoMerino Grower's Co-Op...

Wool markets across the world are increasingly demanding high standards for animal welfare when purchasing fleece. Stuart Adams from the Textile Exchange says clothing brands globally are demanding more sustainable ethically...