Manufacturing clothes in Australia is becoming increasingly difficult. Finding experts, managing lead times, accessing machinery is a real challenge.

Big brands primarily focus on quantity and profit. It is typical in the Merino wool industry to export the wool and have the finished product manufactured in China or other countries with cheap labour.

We are different. Our company is a small, family-owned business located in Tasmania. Our passion lies in creating top-notch Merino gear, using Merino wool sourced directly from Australian farms. It doesn't get any more local than this!

Buying Australian Made products supports our economy and protects our way of life. In the end, what does it say about our nation if we lose the ability to produce our own clothes?