About Us

Australian Origins

Founded in the sheep yards of our family farm in Guyra – NSW. Bluey Merino was born out of a simple question: ‘What happens to our wool when it leaves the farm?

Australia has the highest quality premium Merino wool in the world, yet most is exported offshore instead of being made into products locally.

When most outdoor brands moved their manufacturing offshore, Bluey Merino continued to make its garments here at home and is proudly Australian-made and owned.

Our Commitments

When you buy a Bluey, you’re helping the Australian economy and supporting local family owned businesses.

Bluey Merino handpicks farmers who prioritise the well-being of their sheep. Your purchase helps us support Australian wool growers committed to ethical production practices.

This is only the beginning; with your support, we aspire to innovate and create Australian-made products using advanced manufacturing technologies. So, become part of our loyal flock as we continue to make close to the source of our wool.

Single Source Fibre

The most important factor in the way we manufacture our garments is the origin and selection of our single-source fibres.

While all Merino wool is not the same, we pride ourselves on sourcing ethical Australian Merino wool that is consistent, insanely comfortable, and grown in alignment with our company values.