Australian origins
Founded in the sheep yards of our family farm in Guyra, NSW. Bluey was born out of a simple question:
"Dad, what happens to our wool once it leaves our farm?"
Australia produces exceptional quality merino wool. It was once the backbone of our economy. Today, the main practice is to export Australian wool overseas, where it is mixed with lower-quality wool and then returned to us as a finished product.
We do things differently. We source our Merino wool directly from Australian wool growers, ensuring the highest quality and authenticity.
Australian Made is where it starts
It's getting harder to manufacture clothes in Australia. Large brands have shifted the focus towards quantity and profit, often opting to export Merino wool to countries with low-cost labour for manufacturing.
We're not a big brand. We're a small family business in Tassie. Our thing is making top-quality Merino gear, using wool from local Aussie farms. This is as local as it gets!
Smaller is better
In the past five years, we've gone from weekend markets to online sales and added casual wear to our range.
We packed up and moved to Tasmania for a simpler, more genuine lifestyle. With its wild weather, it's perfect for testing our products because we live and breathe it!
Living here taught us that smaller is better, so we focus on perfecting our craft and making awesome products in small batches.
We're a small brand with big dreams. Since 2012, we've stuck to our core values: making great Merino gear right here in Australia.
Thanks for your support; it means a lot, especially now that local manufacturing is more important than ever!
Emma & Andrew