Stories

The Stanley: Built the Tasmanian Way

The Stanley: Built the Tasmanian Way

Meet the Stanley Merino Overshirt — a collaboration with Waverley Mills crafted from 100% single-origin Tasmanian Merino wool, built to withstand fierce Tassie gales and last a lifetime.

The Stanley: Built the Tasmanian Way

Meet the Stanley Merino Overshirt — a collaboration with Waverley Mills crafted from 100% single-origin Tasmanian Merino wool, built to withstand fierce Tassie gales and last a lifetime.

Tasmania's Winter Off Season

Tasmania's Winter Off Season

Tasmania's winter Off Season is anything but quiet — discover why Launceston and Northern Tasmania come alive with food, festivals, and adventure in the colder months.

Tasmania's Winter Off Season

Tasmania's winter Off Season is anything but quiet — discover why Launceston and Northern Tasmania come alive with food, festivals, and adventure in the colder months.

Why Being "Perfect" is Overrated

Why Being "Perfect" is Overrated

At Bluey Merino, we value authenticity and Tasmania's rugged beauty. Our 2021 "Too Good to Waste" initiative offers discounted, high-quality merino gear with minor flaws, keeping textiles out of landfills...

Why Being "Perfect" is Overrated

At Bluey Merino, we value authenticity and Tasmania's rugged beauty. Our 2021 "Too Good to Waste" initiative offers discounted, high-quality merino gear with minor flaws, keeping textiles out of landfills...

Woman hiking standing at distance on a boardwalk at Cradle Mountain National Park - Sunny beautiful day, big sky, she is wearing Bluey Merino Tasmania gear. Photo © Bluey Merino Tasmania

Cradle Mountain: Wild, Wacky, Wonderful

Cradle Mountain National Park is wild, wacky, and utterly wonderful — here's what to expect on the trails, plus tips on packing smart with the right merino hiking gear.

Cradle Mountain: Wild, Wacky, Wonderful

Cradle Mountain National Park is wild, wacky, and utterly wonderful — here's what to expect on the trails, plus tips on packing smart with the right merino hiking gear.

In 1921, Florence Perrin (second from left) rests in a long skirt and straw hat alongside guide Paddy Hartnett on the rocky summit of Mount Pelion West.

The Unstoppable Florence Perrin: Tasmania’s Ori...

Discover the remarkable story of Florence Perrin — Tasmania's original mountain queen and a true pioneer of outdoor adventure in the wild Tasmanian highlands.

The Unstoppable Florence Perrin: Tasmania’s Ori...

Discover the remarkable story of Florence Perrin — Tasmania's original mountain queen and a true pioneer of outdoor adventure in the wild Tasmanian highlands.

Hidden Plastics in Your Clothes: Our Stand on Synthetics

Hidden Plastics in Your Clothes: Our Stand on S...

Over half of all clothing today contains hidden plastics. Here's why Bluey Merino Tasmania takes a firm stand against synthetics — and what we choose instead.

Hidden Plastics in Your Clothes: Our Stand on S...

Over half of all clothing today contains hidden plastics. Here's why Bluey Merino Tasmania takes a firm stand against synthetics — and what we choose instead.