Merino for Tasmania's
wild weather

non-mulesed Merino wool sourced from Australian farms

Men Women

When Smaller is Better

We're one of the smallest outdoor brands around, and we’re okay with that. Instead of growing, we’ve stayed small, focus on doing what we do best: small batches of premium Merino gear designed to last.

Women

Women
Steve is wearing our full zip hoodie he is smiling standing in from of BLU the Landrover 110 image © Bluey Merino Tasmania

Men
Merino Socks

Merino Socks
Bluey Green

Bluey Green
Sale

Sale
photo © Amada Westwood - Amanda is wearing Bluey Merino Tasmania tank in Turkish stone.

Last Chance

Australian Made

Manufacturing clothing in Australia comes with its challenges, and that's why your support is invaluable. Every time you choose Australian-made, you're not just purchasing quality, you're uplifting our economy and sustaining our unique way of life.

Tasmanian

Our family business is located in Tasmania, where the weather can be unpredictable. Merino is a big part of our lifestyle, so we know a lot about it.

Source & Ethics

We know where our Merino wool comes from, and we don't mix with lower quality wool. That's why our clothes are super soft and non-mulesed guaranteed.

Nature's Fibre

Merino is an eco-friendly alternative to synthetics. It requires less washing and lasts long, making it a worthwhile investment for you and the planet.

Aussie Made

Making clothes in Australia isn't easy. Your support means so much to us. When you buy Australian, you're supporting our economy and our way of life.  

While many outdoor brands have moved their manufacturing overseas, we stayed true to our values and manufacture 98% of our garments here in Tasmania and the mainland.

Our promise