Genuine Army Sock Long lasting comfort
The Genuine Army socks are suitable for wear in harsh conditions. Keep feet comfortable and dry whilst providing cushioning and protection in work boots. They have the added benefit of being able to be worn when wet.
These socks have a resilient pure wool inner layer and a nylon outer layer for long life. Overall they offer excellent value for money whilst ensuring the wearer can withstand harsh washing and drying conditions especially out bush.
Designed to be suitable for both female and male use.
- Australian Made by Humphrey Law
- 77% Wool, 22% Nylon, 1% Lycra.
Made from Single Source Fibres
If you asked what was the single most important factor to our production capability – its the origin of our single source fibres.
As a startup its almost impossible to gain access to an ethically sourced Merino fibre that is always consistent, insanely comfortable and grown in way that was aligned to our company values. This is where we learnt that all merino wools were not the same. These hard earned lessons now translate directly into our uniquely Australian Merino Active & Outdoor apparel;
- Single Source direct from the Grower
- Knitted & Dyed in Melbourne
- Cut & Made in Australia
Sourced Direct New England & Tasmania
Sourcing our Australian Superfine Merino Wool from the farm of origin ensures you know exactly the standards applied by our growers to support the integrity of your garments.
Our commitment to the Responsible Wool Standard and Organica Protocol ensures we work only with those growers that are independently certified to the highest animal welfare, land management and sustainability standards.
Our job is never done and its our network of growers and partners continually working together year on year that ensures we continue to improve ethical sourcing & sustainability standards, never resting on our laurels.
Knitted & dyed locally Melbourne
Being sure of this trusted process, the dyes being used locally and having flexibility over our production practices is best achieved on-shore for Bluey Merino.
Our local partners provide an invaluable service testing and providing feedback on all of our fabrics before reaching the market to the high standards we set. Innovation for us is best developed close to home.
Cut & made locally Sydney & Melbourne
We develop collaboratively with a small team of well-respected designers and makers in Australia and USA. As our cut & make processes require close attention and constant iteration we deliver this out of Sydney & Melbourne.
Our focus on the Active & Outdoor industry requires access to highly technical skills, whilst also having the flexibility through local Australian production to do short runs with regular feedback cycles.