Stories

Woman hiking standing at distance on a boardwalk at Cradle Mountain National Park - Sunny beautiful day, big sky, she is wearing Bluey Merino Tasmania gear. Photo © Bluey Merino Tasmania

Cradle Mountain: Wild, Wacky, Wonderful

Cradle Mountain National Park is wild, wacky, and utterly wonderful — here's what to expect on the trails, plus tips on packing smart with the right merino hiking gear.

Cradle Mountain: Wild, Wacky, Wonderful

Cradle Mountain National Park is wild, wacky, and utterly wonderful — here's what to expect on the trails, plus tips on packing smart with the right merino hiking gear.

In 1921, Florence Perrin (second from left) rests in a long skirt and straw hat alongside guide Paddy Hartnett on the rocky summit of Mount Pelion West.

The Unstoppable Florence Perrin: Tasmania’s Ori...

Discover the remarkable story of Florence Perrin — Tasmania's original mountain queen and a true pioneer of outdoor adventure in the wild Tasmanian highlands.

The Unstoppable Florence Perrin: Tasmania’s Ori...

Discover the remarkable story of Florence Perrin — Tasmania's original mountain queen and a true pioneer of outdoor adventure in the wild Tasmanian highlands.

Hidden Plastics in Your Clothes: Our Stand on Synthetics

Hidden Plastics in Your Clothes: Our Stand on S...

Over half of all clothing today contains hidden plastics. Here's why Bluey Merino Tasmania takes a firm stand against synthetics — and what we choose instead.

Hidden Plastics in Your Clothes: Our Stand on S...

Over half of all clothing today contains hidden plastics. Here's why Bluey Merino Tasmania takes a firm stand against synthetics — and what we choose instead.

New Beginnings in Tassie

New Beginnings in Tassie

From Sydney to Launceston via the Spirit of Tasmania — the story of Bluey Merino Tasmania's bold sea change and the new beginnings that followed.

New Beginnings in Tassie

From Sydney to Launceston via the Spirit of Tasmania — the story of Bluey Merino Tasmania's bold sea change and the new beginnings that followed.

Insights from a Newbie Hiker on Tasmania's Three Capes

Insights from a Newbie Hiker on Tasmania's Thre...

First time on Tasmania's Three Capes Track? Here's an honest, first-hand account of the trail — the highs, the challenges, and the gear that got me through.

Insights from a Newbie Hiker on Tasmania's Thre...

First time on Tasmania's Three Capes Track? Here's an honest, first-hand account of the trail — the highs, the challenges, and the gear that got me through.

No Black Friday Deals Here

No Black Friday Deals Here

This Black Friday, give back to the Australian community by purchasing from small, local brands. Choosing Aussie goes beyond just buying a product; it supports your community and helps preserve...

No Black Friday Deals Here

This Black Friday, give back to the Australian community by purchasing from small, local brands. Choosing Aussie goes beyond just buying a product; it supports your community and helps preserve...