merino wool activewear

About Bluey Merino

Founded in 2012 as an Australian-based merino wool activewear & outdoor clothing brand, sourcing certified ethical merino wool direct from the farm and manufacturing close to the source of production, right here in Australia. Bluey Merino’s brand is tightly knitted to Australia’s world-leading merino wool heritage and a multi-generational family commitment to wool growing. Our brand culture pursues independence, continuous innovation, and an ongoing commitment to supply-chain provenance and transparency. In time, the essence of our brand – which reflects Australia’s spirit for exploring – will become synonymous with how you prepare for your next adventure, your active lifestyle and the way you choose to live everyday.

Sourcing a unique softness

We are committed to delivering an insanely comfortable range of Australian-made apparel. Our garments are ‘easy care’, deliberately lightweight and designed to last.  We select genetically proven merino wool fibres suitable for layering, starting with the intimate 16.1 micron, the functional 18.3 micron and the more durable 19.5 micron fibres. But what does this really mean for you? Simply put, you have a choice of next-to-skin layers for every outdoor activity, climactic condition and for all seasons. Learn more

merino wool activewear

Keeping it local

Founded originally in the sheep yards at the family farm based in Guyra NSW, with our home base in the Southern Highlands, NSW. Still 100% Australian Owned and authentically Made in Australia. We proudly produce garments close to the fibre’s source, invest in our growers and support local manufacturing. We actively encourage ethical production, sustainable business practices and offer our community complete traceability of every garment. Not just a single batch, but every batch of greasy wool we buy is traceable back to its original source. Learn More

merino wool activewear

Where your story begins

As part of our extended community, we strive to equip and empower you to live life’s adventures with the assurance that our products will meet your every test and trial with the right functional and technical performance. Your active, travel and adventure lifestyle needs drive our focus on innovation, development and production of purposeful garments. We only make for a specific set of needs, we are not a fashion apparel brand continuously driven by a need for the next new design, patterns or colours. We are about functional and technical performance – wearing the right gear for the environment you are venturing into.  Simply put, we believe that “where our story ends, yours is just beginning”. We’ve done the hard work in sourcing the right functional fibres and transforming them into the softest, most functional and durable clothing, so that you can enjoy your every adventure with total comfort. Learn more