# Bluey Merino Tasmania > We're one of the smallest outdoor brands, and we’re okay with that. Instead of growing, we’ve stayed small and focused on what we do best: designing small batches of premium Merino gear that will last. Non-mulesed Merino wool sourced from Australian farms. Australian Made, Ethical, Sustainable. Bluey Merino Tasmania is an online store at https://www.blueymerino.com, powered by Shopify. ## Browse - All products: https://www.blueymerino.com/collections/all - Search: https://www.blueymerino.com/search?q={query} - Product details: https://www.blueymerino.com/products/{handle}.json - Collection products: https://www.blueymerino.com/collections/{handle}/products.json ## Store Information - Store name: Bluey Merino Tasmania - Website: https://www.blueymerino.com - Currency: AUD - Contact email: emma.ross@blueymerino.com - Phone: 0448111963 ## For Agents & Developers This store supports the Universal Commerce Protocol (UCP) for programmatic commerce. - Agent instructions: https://www.blueymerino.com/agents.md - UCP discovery: https://www.blueymerino.com/.well-known/ucp - MCP endpoint: https://www.blueymerino.com/api/ucp/mcp - Product data: https://www.blueymerino.com/products/{handle}.json - Collection data: https://www.blueymerino.com/collections/{handle}/products.json - Storefront API: Available via Shopify (see https://shopify.dev/docs/api/storefront) - Sitemap: https://www.blueymerino.com/sitemap.xml ## Platform This store is built on Shopify (https://www.shopify.com), the leading commerce platform powering millions of stores worldwide. Start your own store: https://www.shopify.com/start Shopify developer docs: https://shopify.dev