{"title":"Insanely Soft Range","description":"\u003cp\u003e\u003cstrong\u003eThe World's Finest Merino. Insanely Soft. Impossibly Rare.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt \u003cstrong\u003e14.8\u003c\/strong\u003e microns, this is Merino wool at its most extraordinary — finer than cashmere, softer than anything you've worn before, and guaranteed itch-free. Every piece in this range is crafted from single-origin wool grown on our family farm in Guyra, NSW, Australia.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e14.8 Micron ultrafine Merino — significantly finer than the 15.5 \"elite\" industry standard\u003c\/li\u003e\n\u003cli\u003e100% traceable, single-source Australian wool\u003c\/li\u003e\n\u003cli\u003eGuaranteed non-mulesed and sustainably grown\u003c\/li\u003e\n\u003cli\u003eMade in Australia\u003c\/li\u003e\n\u003cli\u003eNaturally temperature-regulating, moisture-wicking, and odour-resistant\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"womens-14-8-micron-ultrafine-merino-cropped-t-shirt","title":"Women's Insanely Soft 14.8 Merino Cropped T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cspan\u003eOur family farmed the highlands of Guyra, NSW. This wool is the last clip from that land — a final harvest, woven into something extraordinary. Rare. Ethical. Insanely Soft.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_p_3ycjt_109\"\u003e\u003cstrong\u003e\u003cspan\u003eWhy 14.8 Microns Changes Everything\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"_p_3ycjt_109\"\u003e\u003cspan\u003eThe industry calls 15.5 micron \"elite.\" We went further. At 14.8 microns, this wool is physically incapable of itching — it moves like silk, breathes like air, and feels softer than the finest cashmere. There is nothing like it on the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_3ycjt_109\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"_ul_3ycjt_146\"\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e14.8 micron\u003c\/strong\u003e ultrafine Merino — finer than any commercial standard\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% single-origin, final harvest from Guyra, NSW\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAustralian made — ethical, traceable, non-mulesed guaranteed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e160gsm all-season weight — temperature-regulating, moisture-wicking, odour-resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMachine washable (wool cycle)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"_p_3ycjt_109\"\u003e\u003cem\u003e\u003cspan\u003eWe measured this top flat in cm. Compare with your favourite T-Shirt for the perfect fit. Slight variations may occur due to manufacturing.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv style=\"overflow-x: auto; -webkit-overflow-scrolling: touch;\"\u003e\n\u003ctable style=\"width: 100%; min-width: 320px; border-collapse: collapse; font-size: 14px;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f5f5f5;\"\u003e\n\u003cth style=\"padding: 10px 12px; text-align: left; border: 1px solid #ddd; white-space: nowrap;\"\u003e\u003cbr\u003e\u003c\/th\u003e\n\u003cth style=\"padding: 10px 12px; text-align: left; border: 1px solid #ddd; white-space: nowrap;\"\u003eLength\u003c\/th\u003e\n\u003cth style=\"padding: 10px 12px; text-align: left; border: 1px solid #ddd; white-space: nowrap;\"\u003eChest\u003c\/th\u003e\n\u003cth style=\"padding: 10px 12px; text-align: left; border: 1px solid #ddd; white-space: nowrap;\"\u003eSleeve\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003eXS\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e54.5\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e45\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e19.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e58\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e45\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e58\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e51\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e21\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e58\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e53\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e58\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e55\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e23.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e58\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e60\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cimg height=\"122\" width=\"133\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0551\/4552\/9424\/files\/amo-2021-logo-rgb-full-colour-clear_copy.png?v=1729642431\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e","brand":"Bluey Merino Tasmania","offers":[{"title":"Billy Button \/ XS","offer_id":39931904983120,"sku":"W-GUYR-INSOFT-SS-LIMITED-XS","price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Billy Button \/ S","offer_id":39931905015888,"sku":"W-GUYR-INSOFT-SS-LIMITED-S","price":349.0,"currency_code":"AUD","in_stock":false},{"title":"Billy Button \/ M","offer_id":39931905048656,"sku":"W-GUYR-INSOFT-SS-LIMITED-M","price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Billy Button \/ L","offer_id":39931905081424,"sku":"W-GUYR-INSOFT-SS-LIMITED-L","price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Billy Button \/ XL","offer_id":39931905114192,"sku":"W-GUYR-INSOFT-SS-LIMITED-XL","price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Billy Button \/ XXL","offer_id":39931905146960,"sku":"W-GUYR-INSOFT-SS-LIMITED-XXL","price":349.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4552\/9424\/files\/Women_s-insanely-soft-14.8-micron-mustard-yellow-ls.jpg?v=1776912353"},{"product_id":"mens-14-8-micron-ultrafine-merino-t-shirt","title":"Men's Insanely Soft 14.8 Micron Ultrafine Merino T-Shirt","description":"\u003cp class=\"_p_3ycjt_109\"\u003e\u003cem\u003eFor generations, our family farmed the highlands of Guyra, NSW. This wool is the last clip from that land — a final harvest, woven into something extraordinary. Rare. Ethical. Insanely Soft.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_p_3ycjt_109\"\u003e\u003cstrong\u003e\u003cspan\u003eWhy 14.8 Microns Changes Everything\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"_p_3ycjt_109\"\u003e\u003cspan\u003eThe industry calls 15.5 micron \"elite.\" We went further. At 14.8 microns, this wool is physically incapable of itching — it sits against your skin like nothing you've worn before. No synthetic. No compromise. Just the finest Merino ever grown on Australian soil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_3ycjt_109\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"_ul_3ycjt_146\"\u003e\n\u003cli\u003e\u003cspan\u003e14.8 micron ultrafine Merino — finer than any commercial standard\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% single-origin, final harvest from Guyra, NSW\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAustralian made — ethical, traceable, non-mulesed guaranteed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e160gsm all-season weight — temperature-regulating, moisture-wicking, odour-resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMachine washable (wool cycle)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"_p_3ycjt_109\"\u003e\u003cem\u003e\u003cspan\u003eWe measured this T-Shirt flat. Compare with your favourite T-Shirt for the perfect fit. Slight variations may occur due to manufacturing.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv style=\"overflow-x: auto; -webkit-overflow-scrolling: touch;\"\u003e\n\u003ctable style=\"width: 100%; min-width: 320px; border-collapse: collapse; font-size: 14px;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f5f5f5;\"\u003e\n\u003cth style=\"padding: 10px 12px; text-align: left; border: 1px solid #ddd; white-space: nowrap;\"\u003e\u003c\/th\u003e\n\u003cth style=\"padding: 10px 12px; text-align: left; border: 1px solid #ddd; white-space: nowrap;\"\u003eLength \u003c\/th\u003e\n\u003cth style=\"padding: 10px 12px; text-align: left; border: 1px solid #ddd; white-space: nowrap;\"\u003eChest\u003c\/th\u003e\n\u003cth style=\"padding: 10px 12px; text-align: left; border: 1px solid #ddd; white-space: nowrap;\"\u003eSleeve \u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e70cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e55.5cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e17.5cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e70cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e58cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e18.5cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e71cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e62cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e19cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e72cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e65cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e19.5cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e74cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e68cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e20cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e3XL\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e75cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e69cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 12px; border: 1px solid #ddd;\"\u003e20.5cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"122\" width=\"133\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0551\/4552\/9424\/files\/amo-2021-logo-rgb-full-colour-clear_copy.png?v=1729642431\" alt=\"Australian Made logo\"\u003e\u003c\/p\u003e","brand":"Bluey Merino","offers":[{"title":"Fenton \/ S","offer_id":41384140832848,"sku":"M-GUYR-INSOFT-SS-LIMITED-S","price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Fenton \/ M","offer_id":41384140865616,"sku":"M-GUYR-INSOFT-SS-LIMITED-M","price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Fenton \/ L","offer_id":41384140898384,"sku":"M-GUYR-INSOFT-SS-LIMITED-L","price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Fenton \/ XL","offer_id":41384140931152,"sku":"M-GUYR-INSOFT-SS-LIMITED-XL","price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Fenton \/ XXL","offer_id":41384140963920,"sku":"M-GUYR-INSOFT-SS-LIMITED-XXL","price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Fenton \/ XXXL","offer_id":41384140996688,"sku":"M-GUYR-INSOFT-SS-LIMITED-XXXL","price":349.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4552\/9424\/files\/Men_s-insanely-soft-14.8-micron-mustard-yellow-1.jpg?v=1776911870"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/4552\/9424\/collections\/Guyra-Old_Belmont_Merino_sheep-Bluey_Merino_Tasmania.jpg?v=1776907527","url":"https:\/\/www.blueymerino.com\/ja\/collections\/insanely-soft-range.oembed","provider":"Bluey Merino Tasmania","version":"1.0","type":"link"}