It starts at the shearing table, discovering the key characteristics of each seasons wool clip and then choosing the most suitable greasy wool. Over time we have developed our own proprietary method to aid this selection process to ensure our selected fibres have a consistent quality; superior strength and the ultimate softness for their micron range. Whilst preserving the natural characteristics of this incredible fibre, we certify that it is derived from ethical production and sustainable farm practices; we seek confirmation of our processing partners environmental practices and ensure all labour standards are being adhered to.
Over 98% of our garments are developed with a single source provenance – which means our in-shed practices are contrary to the mass production practices of a largely commoditised industry. It also means our loyal customer community can access garments that feel amazing, whilst individually having their own inbuilt story of where and how they were grown.
Organic & Renewable
Our naturally-grown Merino fibre is naturally renewable, biodegradable and organic – helping you to live a more sustainable and conscious lifestyle.
Grown on grass, just add sunlight and water.
Natural odour fighter
Merino wool is naturally odour-resistant and antibacterial. Choosing Merino all-year-round is the easiest way to avoid un-wanted odours generated during physical exercise and activities.
As a traveller there is no better companion than a lightweight 100% Australian Merino wool garment.
Merino fibre draws moisture away from the body and transforms sweat into vapour, meaning you stay dry, comfortable and chafe-free for longer during physical activities.
Merino wool has the capacity to absorb up to 30% of its own weight in moisture ensuring that even during the most intense activities you remain comfortable and dry.
Merino is safe to wear near open fires (hello, campfire) and is highly resistant to combustion.
For occupations and outdoor adventurers where being protected and safe from the perils of fire, look no further than lightweight 100% Australian Merino baselayers.
Merino wool is a naturally-high UV protector (50+ wow), and doesn’t leave your skin greasy.
Super lightweight merino or merino blends when worn in high UV environments offer terrific natural protection.
Our Superfine Merino offers incredible next-to-skin comfort because of our superior on farm fibre selection processes and a constant obsession with softness.
We produce some of the world’s softest next to skin fabrics in the elite performance range, verifiable for comfort by the AWTA Comfortmeter.
Simply drop your clothes into the washing machine on a gentle and fast-drying cycle.
Hang on the clothes line or lay flat to dry and watch those colours come to life.