Merino for outdoor people.

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Australian Made + Sourced

Authentic outdoor Merino wear that withstands Tasmania's wild weather.

Men

Men
Amelia is wearing the Women’s Merino 180 Finley Short Sleeve Classic Crew Neck T-Shirt in colour Oyster bay (blue). She is looking up at a giant tree - Hollybank Reserve located in Northern Tasmania. Photography by Melanie Kate Creative - © Bluey Merino, Tasmania

Women
Merino Socks

Merino Socks
Australian made

Australian made
Tasmanian

Our family business is located in Tasmania, where the weather can be unpredictable. Merino is a big part of our lifestyle, so we know a lot about it.

Source & Ethics

We know where our Merino wool comes from, and we don't mix with lower quality wool. That's why our clothes are super soft and non-mulesed guaranteed.

Nature's Fibre

Merino is an eco-friendly alternative to synthetics. It requires less washing and lasts long, making it a worthwhile investment for you and the planet.

Aussie Made

Making clothes in Australia isn't easy. Your support means so much to us. When you buy Australian, you're supporting our economy and our way of life.  

While many outdoor brands have moved their manufacturing overseas, we stayed true to our values and manufacture 98% of our garments here in Tasmania and the mainland.

Our promise